Automated Accountability for Franchised Restaurant Marketing
Build, deploy and track locally-executed marketing campaigns that won’t be overlooked by your franchisees or their store teams.
Add the power of automated systemwide coordination of local marketing campaigns. Manage your campaigns with reminders and instructions sent directly to the people who need to execute. Track involvement and progress with real-time feedback.
Franchisors devote a lot of time, effort and budget developing effective marketing strategy, and programs designed to enhance the brand and importantly, drive sales.
Unfortunately, even the most brilliant marketing plans are destined to fail if they aren’t properly executed at the restaurant level. The result? Wasted time, effort and money. Even worse, missed opportunity and lackluster results are demotivating and decrease participation in future initiatives.
That’s why we created Betterly ai…to connect your sales-driving campaigns to restaurant-level execution — from building awareness and training, to timely SMS reminders, all the way through to tracking, accountability, follow-up, and analysis of effort vs. results.
You’ll get more excitement from the field, more participation in your initiatives, better campaign results, a culture of sales-ownership, and a tool for continuous improvement of your marketing.
It's about Connections
Connecting campaigns between the franchisor marketing team and the restaurant-based execution team is no easy task. With Betterly, we make it easy to notify, train, and remind your front-line about every element required to execute your campaign to perfection. And, the built-in feedback loop helps with tracking, accountability, and results analysis.
It's about Pulling in the Same Direction
Betterly ai is campaign-based. It starts with your marketing department creating a campaign designed to build sales at the restaurant-level.
Execution steps, instructions, timing, and links are entered into the campaign creator.
Each task is scheduled and alerts automatically created, allowing you to track the progress of every action item necessary to successfully execute the campaign.
It's about Action
Throughout the duration of the campaign, SMS messages are sent to your frontline folks when tasks are to be completed.
They simply click on the message to read instructions, order materials, and claim the task. Now you immediately know who has accepted the task…and who hasn’t.
It's about Accountability
Once the task is completed, the team member in charge of the task clicks to confirm that the task is complete. If a task isn’t claimed or completed by the deadline, automated escalation notices are sent.
You will be aware of every unclaimed or missed task, allowing you to easily identify and resolve problems as they occur.
It's about Transparency
Betterly ai allows you to track every task across every restaurant in your system…in real time. Gauge system compliance, and accurately tie effort to results.
Execution and performance are tracked for the entire system.
It's about Sharing
How great would it be if your very best operators could share their best practices with every franchisee in your system. With Betterly, these leaders can create campaigns to spread throughout your system and become legends.
We help restaurant franchisors amplify results by effectively coordinating local marketing efforts across their entire system
Connection
No matter what the process, the rule-of-thumb remains the same: the more layers that exist between the speaker and the listener, the less effective the message.
We eliminate the layers, and allow a direct communication channel between the folks who create your marketing programs and those who execute them. Whether it’s providing inspiration and motivation, or training, or simply providing reminders, we’ve got you covered.
Automation
Creating, communicating, managing and executing restaurant-level marketing campaigns is a lot like climbing Mt. Everest: you have to know what you’re doing, you need the right tools and equipment, and, for Pete’s sake, don’t run out of air.
Betterly ai allows you to juggle dozens of campaigns across hundreds…thousands of locations without breaking a sweat (or dealing with pesky frostbite).
Accountability
You know what everyone is supposed to be doing. You know when and how they’re supposed to be doing it. The only thing you don’t know is…
…are they actually doing what they’re supposed to be doing when they’re supposed to be doing it.
And that’s a problem. Luckily, it’s one we can help you solve. We can help you stay on top of your marketing programs, and know who is helping you succeed – and who is not.
Benefits for Restaurant Franchisors
- Roll out & track system-wide local marketing campaigns
- Provide information, instructions, training and asset ordering at the fingertips of the person responsible for execution
- Evaluate effort vs. sales; correlate execution with results
- Get a complete picture of your restaurant-level marketing efforts
- Establish effectiveness metrics for campaigns
- Continuously improve campaigns through collection and dissemination of best practices
- See what local efforts are being expended by every restaurant, every franchisee.
- Recommend programs based on proven ROI.
Benefits for Restaurant Management Companies
- Reduce reliance on your franchisor as the only source of marketing campaigns
- Own your trade areas with cost-effective relationship-building programs
- Take control of your sales-building efforts
- Develop campaigns to support, supplement and maximize results of national and co-op programs
- Customize and automate comprehensive campaigns that perfectly suit your trade area’s specific characteristics
- Give your GMs the tools with which to earn sales-based bonuses
Why Choose Street Thinking?
Solid experience
We have deep experience in growing franchised restaurant sales, communications technology applications, and process creation & management.
Extreme Focus
We don't try to be all things to all people. We focus all our efforts on innovating local marketing excellence for restaurant franchisors and operators.
Seamless Interaction
With the Campaign Connect system, there's no login needed by your front-line. No remembering passwords, no searching for information, no excuses...just results.
